Digital Marketing Courses
Part-Time Digital Marketing Courses
Looking for flexible, beginner-friendly part-time digital marketing courses in Singapore? Learn essential marketing skills through evening and weekend digital marketing classes designed for working professionals. Gain hands-on experience across Meta, TikTok, and Google (SEO/SEM) to balance your career growth with study.
Who is This Course For
All Professionals
Upgrade your marketing expertise while managing your current job. These part-time marketing training courses allow you to develop skills and deliver effective digital campaigns without interrupting your work.
Working Adults and Career Changers
Designed specifically for adults juggling work and study, these flexible marketing courses offer practical digital marketing knowledge that fits into your schedule.
Entrepreneurs and Business Owners
Enhance your online presence and sales strategies with digital marketing for adults courses that enable you to learn and apply marketing fundamentals at your own pace.
Students and Lifelong Learners
Boost your qualifications and marketing capabilities through accessible part-time learning that complements your other commitments.
No programming experience is required. The course is beginner-friendly, and all tools are introduced through simple, real-world examples.
Skills You’ll Learn
Why Digital Marketing Courses SG Shared this Course?
Vertical Institute’s part-time digital marketing courses are ideal for working professionals seeking flexible study options without compromising quality. The course offers hands-on learning with real-life scenarios and practical tools, backed by career support and job placement assistance.
Here’s why Vertical Institute is a top choice:
Flexible scheduling with evening and weekend digital marketing classes
Beginner-friendly content tailored for those balancing work and study
Expert instructors with real-world marketing experience
Practical training using current industry tools
Strong career support, including job placement with over 100 hiring partners
Access to an active community of learners and marketing professionals
IBF-accredited certification recognised by employers in Singapore
Ongoing support from instructors and teaching assistants outside class hours
Get permanent access to learning materials, anytime you need them.
Join over 40,000 learners who have gained skills to thrive in today’s digital marketing landscape.
Digital Marketing Course Details
This part-time digital marketing course offers comprehensive training in SEO, SEM, social media marketing, Google Analytics, content and email marketing. You’ll learn to use AI tools like ChatGPT to craft and optimise campaigns, gaining practical knowledge under expert guidance.
Online classes
via Zoom
7 Lessons, 3 hours
each session
1 Instructor +
TA supports
Course Fees & Government Subsidies
Singaporeans aged 40 and above
Singaporeans aged below 40
Permanent
Residents
SFC: All Singaporeans aged 25 years old and above can use their SkillsFuture Credits to fully offset the remaining fees.
UTAP: In addition, NTUC members can utilize UTAP to offset 50% of remaining fees (capped up to $500 per year).
Digital Marketing Course Curriculum
Master digital marketing fundamentals through a flexible curriculum designed for busy professionals.
Pre-Work
Gain early access to foundational online materials via the e-learning portal. Prepare for fast-paced live sessions and connect with your cohort through the Vertical Institute Telegram channel for peer and expert support.
After course completion, attend follow-up group or one-on-one sessions to deepen your knowledge, included in your course fee.
Module 1: Introduction to Digital Marketing
Tutorials:
- Overview of digital marketing trends and evolution
- The digital marketing trifecta explained
- Introduction to the A.I.D.A marketing framework
- Case study on multi-channel digital touchpoints
- Key concepts for integrated marketing strategy in a digital landscape
Activity:
- Analyse a customer’s digital footprint
- Set S.M.A.R.T social media and marketing goals
- Map a digital marketing campaign using the A.I.D.A framework
Module 2: Organic Social Media Marketing Strategies (Facebook, Instagram, TikTok)
Tutorials:
- Organic growth strategies on Facebook
- Leveraging Facebook Live
- Instagram organic marketing approaches
- TikTok platform organic marketing tactics
- Content pillars tailored by platform
- Designing creatives aligned with A.I.D.A using AI tools like Canva
Activity:
- Assess pros and cons of Facebook, Instagram and TikTok for organic reach
- Plan hashtag research and Instagram analytics strategy
- Create a social media post using the A.I.D.A framework
Module 3: Paid Social Media Strategies (Facebook, Instagram, TikTok)
Tutorials:
- Essentials of paid social media advertising
- Setting clear S.M.A.R.T advertising goals
- Understanding Return on Advertising Spend (ROAS)
- Lead generation case study using paid ads
- Using ChatGPT for ad copy creation and optimisation
Activity:
- Calculate campaign ROI and ROAS
- Run a paid social media advertising campaign
Module 4: Search Engine Optimisation (SEO) and Content Marketing
Tutorials:
- SEO tools introduction
- Best practices for boosting organic search traffic
- Google Search Console usage
- Repurposing content across social media platforms
- Content marketing differences between social media and SEO
- Content ideation tools overview
- Artificial intelligence tools for discovering keywords and generating content
Activity:
- Propose four social media content ideas
- Identify three SEO keywords with long-tail blog or article concepts
Module 5: Search Engine Marketing (SEM) and Google Analytics
Tutorials:
- Planning paid search campaigns
- Roles of landing pages versus websites in SEM
- Fundamentals of Google Analytics and key metrics
Activity:
- Build a landing page for SEM
- Define and track Google Analytics goals
Module 6: Email Marketing
Tutorials:
- Email marketing fundamentals and tools
- Lead generation via email lists
- Automated nurturing sequences
- AI for email content and subject line generation
Activity:
- Create a lead capture pop-up or form
- Develop an email marketing campaign
Module 7: Measurement and Testing
Tutorials:
- PDPC’s PDPA policy essentials
- Facebook and Instagram A/B ad testing
- Reporting on campaign insights for Facebook, Instagram and Google Ads
- Course summary and review
Activity:
- Identify key marketing metrics
- Apply ad metric analysis to optimise campaigns
- Participate in capstone project discussion
The Capstone Project
Develop and execute a full digital marketing campaign strategy covering social media, SEO and email marketing based on a case study.
Meet the Vertical Institute Marketing Instructors
Learn from seasoned marketing professionals bringing real-world expertise:
Daniel
Manager, Regional Digital Activations / Consumer Experiences (APAC) at Colgate-Palmolive. Past projects include HSBC, Citibank, and Maybank.
Danielle
Regional Industry Director (APAC) at Teads, with a Bachelor’s in Political Science from the National University of Singapore.
Flame
Performance Marketing Manager with experience at MyRepublic, NTUC Income, and Binomo.
Cheak
Marketing Director and instructor, worked with DHL and KPMG
How to Apply in 3 Simple Steps
Select your class schedule
Choose from convenient evening or weekend classes.
Calculate your subsidies
Complete a form to check eligibility for government funding like SkillsFuture credits.
Secure your spot with a $100 deposit
Reserve your place with a small upfront payment.
8 Reasons to Choose Part-Time Digital Marketing Courses at Vertical Institute
Flexible scheduling designed for working professionals
Beginner-friendly curriculum to build confidence
Professional IBF-accredited certification
Expert-led practical training using industry tools
Support beyond class hours from instructors and teaching assistants
Lifetime access to course resources
Network with alumni and industry experts
Career assistance including job placement and internships
Certification and Career Support
Earn an IBF-accredited professional digital marketing certificate to enhance your resume and LinkedIn profile. Vertical Institute offers dedicated job placement support with over 100 hiring partners, helping graduates apply their new skills in the workforce.
Pro tip: Display your certification on LinkedIn to boost your professional image and attract recruiters.
Job Placement Assistance
Vertical Institute connects graduates with industry opportunities through job placement assistance and internship programs. With a network of 100+ hiring partners, you can apply your new skills directly in the workforce.
Testimonials from Our Students
Hear from working professionals who benefited from the part-time course:
“I refreshed my Digital Marketing skills with this hands-on course. Flame's expert insights and the interactive breakout sessions made learning engaging and effective.”
Wee Huixian
“I started with zero knowledge of Digital Marketing. This course equipped me with the essential skills and confidence to explore new opportunities and advance my career.”
Meliana Widjaja
“Daniel's engaging teaching style brought digital marketing to life. I gained a wealth of knowledge in this exciting field.”
Fithriyani Binte
Part-Time Digital Marketing Course FAQs
Who should enrol in part-time digital marketing courses?
Part-time digital marketing courses are perfect for working adults who want to upskill without leaving their current job. They are also ideal for career changers looking to break into digital marketing, entrepreneurs aiming to improve their online presence, and anyone needing a flexible study schedule to fit around existing commitments. These courses are designed to accommodate busy lifestyles while delivering comprehensive marketing knowledge.
What topics are covered in the part-time digital marketing curriculum?
The curriculum covers a broad range of essential digital marketing topics. You will learn SEO to improve organic search rankings, SEM to run effective paid campaigns, and both organic and paid social media marketing techniques for platforms like Facebook, Instagram, and TikTok. Additionally, the course includes email marketing strategies, Google Analytics for data-driven decisions, and the use of AI tools for content creation and optimisation. Each module includes practical assignments and a capstone project that allows you to apply your learning in real-world scenarios.
How are part-time classes delivered?
Classes are conducted online via Zoom, scheduled during evenings and weekends to suit professionals balancing work and study. The virtual classroom offers interactive sessions led by expert instructors, with opportunities to ask questions and participate in discussions. Students receive continuous support from teaching assistants who help clarify concepts and assist with coursework outside class hours. This flexible format ensures you can learn effectively from anywhere without disrupting your daily routine.
What career outcomes can I expect after completing part-time digital marketing courses?
Upon completion, graduates are equipped to pursue various roles in the digital marketing field. These include positions such as digital marketing executive, SEO specialist, content marketer, social media manager, and marketing analyst. The skills gained also benefit entrepreneurs and business owners who want to manage their own digital campaigns or collaborate more effectively with marketing agencies. The course’s professional certification adds credibility to your resume and LinkedIn profile, improving job prospects and career advancement opportunities.
Is this course beginner-friendly?
Yes, the course is designed with beginners in mind. It starts with foundational concepts and gradually introduces more advanced marketing strategies and tools. This step-by-step approach ensures that those new to digital marketing can build confidence while gaining practical skills. It’s also suitable for individuals who have some marketing experience but want to update their knowledge to keep pace with the latest digital trends and technologies.
Are there government subsidies available for this course?
Many Singaporean learners can benefit from government subsidies such as IBF funding, SkillsFuture credits, and UTAP support. These subsidies significantly reduce the overall course fees, making professional development more affordable and accessible. Before enrolling, students can complete a simple form to check their eligibility for these subsidies, helping them maximise the value of their investment in education.
What are the risks of not keeping digital marketing skills up to date?
Failing to keep digital marketing skills current can lead to ineffective marketing campaigns, wasted advertising budgets, and missed opportunities to engage with target audiences. Digital marketing evolves rapidly, with new platforms, algorithms, and technologies emerging regularly. Without up-to-date knowledge, marketers risk falling behind competitors and failing to comply with industry regulations. This course ensures you stay informed about the latest trends and best practices, helping you deliver measurable results and maintain a competitive edge.
Part-Time Digital Marketing Courses
Join Part-Time Digital Marketing Courses with Vertical Institute Today
Ready to upskill without disrupting your work schedule? Our part-time digital marketing courses provide the flexibility and practical training you need to advance your career.
Secure your spot now and get started on your marketing journey with confidence.