Digital Marketing Courses
Professional Digital Marketing Course
Who is This Course For
This course is ideal for anyone looking to gain practical, job-ready skills in Generative AI, even if you don’t have a technical background. It’s especially suitable for:
All Professionals
Elevate your digital marketing skills to create campaigns that get results. This course is designed to help you use the latest tools and techniques, whether you’re new to marketing or looking to level up.
Career Switchers
Start your digital marketing with a beginner-friendly course. Build a strong foundation and earn a professional certification while building your career.
Entrepreneurs and Business Owners
Reach your target audience, enhance your brand’s online presence, and boost sales. Master the skills to run digital campaigns or work effectively with marketing freelancers and agencies.
Students and Lifelong Learners
Gain valuable digital marketing skills that complement your studies and improve your career prospects. Gain a professional certification to be more competitive in the job market.
No programming experience is required. The course is beginner-friendly, and all tools are introduced through simple, real-world examples.
Skills You’ll Learn
Why Is this Course Recommended by Us?
Vertical Institute’s professional digital marketing course stands out for its well-structured and practical approach. It offers hands-on training with industry tools and real-life scenarios.
Here’s why Vertical Institute is a good choice:
Beginner-friendly
Perfect for individuals with no prior marketing experience.
Expert-led learning
Get guidance from instructors who are industry leaders in their respective fields.
Hands-on training
Work on real case studies and projects with industry-standard tools.
Career support
Access job placement assistance through over 100 hiring partners.
Community benefits
Join a network of alumni and industry professionals.
Professional certificate
Receive an IBF-accredited certification recognised by Singapore employers.
Out-of-class support
Get help from teaching assistants and instructors beyond sessions.
Lifetime resource access
Course materials and support remain available after completion.
Digital Marketing Course Details
This course offers hands-on training in social media, SEO, SEM, Google Analytics, content and email marketing. You’ll learn to use AI tools like ChatGPT to create winningcampaigns, with expert guidance to build your confidence.Online classes via Zoom. 7 lessons, 3 hours per session, 1 instructor plus teaching assistant support
Online classes
via Zoom
7 Lessons, 3 hours
each session
1 Instructor +
TA supports
Course Fees & Government Subsidies
Singaporeans aged 40 and above
Singaporeans aged below 40
Permanent
Residents
SFC: All Singaporeans aged 25 years old and above can use their SkillsFuture Credits to fully offset the remaining fees.
UTAP: In addition, NTUC members can utilize UTAP to offset 50% of remaining fees (capped up to $500 per year).
PSEA: All Singaporeans aged 21 – 31 may use their Post-Secondary Education Account (PSEA) to offset remaining fees.
Digital Marketing Course Curriculum
Learn the essentials of digital marketing with a practical curriculum that builds skills you can use right away.
Pre-Work
As a Vertical Institute student, you’ll get early access to online learning materials via the e-learning portal. This pre-work introduces key concepts , preparing you for the lessons. You’ll also join the a class group chat to connect with peers, instructors, and industry experts.
Module 1: Introduction to Digital Marketing Tutorials:
- Overview of digital marketing and current trends
- How marketing has changed over time
- Key parts of a successful digital marketing plan
- A.I.D.A marketing framework introduction
- Case study: Customer touchpoints across channels
- Core concepts of digital marketing strategy today
Activity:
- Analyse a customer’s digital footprint and business touchpoints
- Discuss S.M.A.R.T social media and marketing goals
- Map a digital marketing campaign using the A.I.D.A framework
Module 2: Organic Social Media Marketing Strategies (Facebook, Instagram, TikTok) Tutorials:
- Organic strategies for Facebook marketing
- The growth of Facebook Live
- Instagram organic marketing tactics
- TikTok platform growth and organic methods
- Content pillar ideas tailored by platform
- Designing creatives aligned with A.I.D.A using AI tools like Canva
Activity:
- Evaluate the pros and cons of Facebook, Instagram, TikTok for organic marketing
- Plan hashtag research and strategy for Instagram analytics
- Create a social media post using the A.I.D.A framework
Module 3: Paid Social Media Strategies (Facebook, Instagram, TikTok)
Tutorials:
- Essentials of paid social media advertising
- Setting S.M.A.R.T objectives for social ads
- Understanding Return on Advertising Spend (ROAS)
- Case study: lead generation with social ads
- Using ChatGPT for ad copy ideas and optimisation
Activity:
- Plan and calculate campaign ROI/ROAS
- Create a paid social media ad campaign
Module 4: Search Engine Optimisation (SEO) and Content Marketing
Tutorials:
- Introduction to essential SEO tools
- SEO best practices for boosting organic traffic
- Using Google Search Console effectively
- Repurposing content across different social platforms
- Comparing Social Media Marketing and SEO Content Approaches
- Introduction to content ideation tools
- Employing AI tools like ChatGPT, Copilot, and Sora for keyword research and content creation
Activity:
- Research and pitch four content ideas for social media
Identify and suggest three SEO keywords with long-tail blog or article ideas
Module 5: Search Engine Marketing (SEM) and Google Analytics
Tutorials:
- Planning and structuring a paid search campaign
- Understanding the roles of landing pages vs websites in paid campaigns
- Introduction to Google Analytics fundamentals and metrics
Activity:
- Build a functional landing page for SEM
Define and track key Google Analytics goals and performance indicators
Module 6: Email Marketing
Tutorials:
- Email marketing fundamentals and best practices
- Overview of email marketing tools, reports, and case studies
- Effective Lead Generation Methods for Email Growth
- Using automated email sequences to nurture prospects
- Leveraging AI for email subject lines, campaign ideas, and content generation
Activity:
- Design a pop-up or form for lead capture
Develop a complete email marketing campaign
Module 7: Measurement and Testing
Tutorials:
- Understanding PDPC’s PDPA policy and compliance essentials
- How Facebook and Instagram A/B ad testing works
- Reporting insights for Facebook, Instagram, and Google Ads campaigns (CPC, CPA, etc.)
- Summary and review of the seven lessons
Activity:
- Identify key digital marketing metrics for your organisation or project
- Apply ad metrics analysis to optimise campaigns
Participate in the capstone project briefing
Assessment
As a Vertical Institute student, you’ll get early access to online learning materials via the e-learning portal. This pre-work introduces key concepts , preparing you for the lessons. You’ll also join the a class group chat to connect with peers, instructors, and industry experts.
Meet the Vertical Institute Marketing Instructors
Daniel
Manager, Regional Digital Activations / Consumer Experiences (APAC) at Colgate-Palmolive. Past projects include HSBC, Citibank, and Maybank.
Danielle
Regional Industry Director (APAC) at Teads, with a Bachelor’s in Political Science from the National University of Singapore.
Flame
Performance Marketing Manager with experience at MyRepublic, NTUC Income, and Binomo.
Cheak
Marketing Director and instructor, worked with DHL and KPMG
How to Apply in 3 Simple Steps
Select Class Schedule
Pick classes at times that suit your routine, including evenings and weekends.
Calculate Your Subsidies
Complete a form to check your eligibility for government subsidies like SkillsFuture credits.
Confirm Your Spot
Reserve your place by paying a small deposit of $100 instead of the full fee upfront.
8 Reasons to Learn Digital Marketing with Vertical Institute
Beginner-friendly approach, ideal for those with no prior marketing background.
Professional certificate accredited by IBF and recognised by Singapore employers.
Expert-led lectures and practical projects for real-world relevance.
Hands-on training with industry-standard tools.
Support beyond class hours from teaching assistants and instructors.
Unlimited access to course materials, including all future updates.
A vibrant community of alumni and industry experts to connect with.
Career assistance including job placement and internships via over 100 hiring partners.
Get Certified in Digital Marketing
Earn an IBF-accredited digital marketing certification upon course completion. Use this professional credential to showcase your skills to employers and enhance your career prospects.
Pro tip: Display your certification on LinkedIn to boost your professional image and attract recruiters.
Job Placement Assistance
Vertical Institute connects graduates with industry opportunities through job placement assistance and internship programs. With a network of 100+ hiring partners, you can apply your new skills directly in the workforce.
What Our Students Say About the Professional Digital Marketing Course
“Vertical Institute's Digital Marketing course transformed my skills. Expert instructors and hands-on learning prepared me to launch a successful online business. Highly recommended for career pivots or boosting marketing expertise.”
Elvin Tay
Thanks for the hands-on exposure to social media and various Digital Marketing channels. That’s what a bootcamp is all about!
Chandra Sekar
I highly recommend this course. In just a month, I gained valuable digital marketing skills and insights. Thank you for the opportunity to learn and grow!
Charlene
Frequently Asked Questions
What is the Professional Digital Marketing Course designed for?
Most courses focus on practical skills you can use right away. You will learn how to create social media campaigns and improve websites for SEO. Assignments mimic real work, so you practice while you learn.
Many students notice progress in their jobs or freelance work within weeks. This hands-on approach builds confidence and prepares you to handle marketing challenges soon after starting.
What topics are covered in the Professional Digital Marketing Course curriculum?
Most courses focus on practical skills you can use right away. You will learn how to create social media campaigns and improve websites for SEO. Assignments mimic real work, so you practice while you learn.
Many students notice progress in their jobs or freelance work within weeks. This hands-on approach builds confidence and prepares you to handle marketing challenges soon after starting.
How are the classes delivered and what practical support is available?
Most courses focus on practical skills you can use right away. You will learn how to create social media campaigns and improve websites for SEO. Assignments mimic real work, so you practice while you learn.
Many students notice progress in their jobs or freelance work within weeks. This hands-on approach builds confidence and prepares you to handle marketing challenges soon after starting.
What career paths can I pursue after completing the Professional Digital Marketing Course?
Most courses focus on practical skills you can use right away. You will learn how to create social media campaigns and improve websites for SEO. Assignments mimic real work, so you practice while you learn.
Many students notice progress in their jobs or freelance work within weeks. This hands-on approach builds confidence and prepares you to handle marketing challenges soon after starting.
What are the benefits of having a Professional Digital Marketing certification?
Most courses focus on practical skills you can use right away. You will learn how to create social media campaigns and improve websites for SEO. Assignments mimic real work, so you practice while you learn.
Many students notice progress in their jobs or freelance work within weeks. This hands-on approach builds confidence and prepares you to handle marketing challenges soon after starting.
Are there subsidies available for this course through IBF, SkillsFuture credits, or UTAP?
Most courses focus on practical skills you can use right away. You will learn how to create social media campaigns and improve websites for SEO. Assignments mimic real work, so you practice while you learn.
Many students notice progress in their jobs or freelance work within weeks. This hands-on approach builds confidence and prepares you to handle marketing challenges soon after starting.
What are the risks of not having this certification as a business owner or marketer?
Most courses focus on practical skills you can use right away. You will learn how to create social media campaigns and improve websites for SEO. Assignments mimic real work, so you practice while you learn.
Many students notice progress in their jobs or freelance work within weeks. This hands-on approach builds confidence and prepares you to handle marketing challenges soon after starting.
Is this course beginner friendly?
Most courses focus on practical skills you can use right away. You will learn how to create social media campaigns and improve websites for SEO. Assignments mimic real work, so you practice while you learn.
Many students notice progress in their jobs or freelance work within weeks. This hands-on approach builds confidence and prepares you to handle marketing challenges soon after starting.
Professional Digital Marketing Course
Earn New Marketing Skills Today
Signing up for the top Digital Marketing courses in Singapore can improve employability and salary potential. Start your journey today and a rewarding marketing career.