DIGITAL MARKETING COURSES
SEO Course SkillsFuture Singapore
Looking for an SEO Course under SkillsFuture Singapore that helps your website rank where it matters most? This SEO course under SkillsFuture Singapore teaches how search engines rank pages and how users discover content online, using clear methods you can apply immediately.
Who is This Course For
Marketing and Content Professionals
Learn how SEO improves visibility for blogs, landing pages, and campaigns. This course helps you apply search skills confidently at work.
Business Professionals and Entrepreneurs
Understand how SEO supports long-term website traffic without relying on ads. Learn how keyword research and competitor checks guide smarter decisions.
Aspiring SEO Specialists
Start with the basics and build a clear understanding of SEO strategy. This course suits career switchers and beginners exploring search roles.
Students and Freelancers
Build practical SEO skills for freelance projects or future job roles. Gain experience using common SEO and AI-related tools from day one.
Image credits to Vertical Institute
Why Digital Marketing Course SG Recommends Vertical Institute’s SkillsFuture-Eligible SEO Course in Singapore
From an SEO specialist’s viewpoint, here are five practical reasons we recommend this SEO course under SkillsFuture Singapore:
Over 40,000 learners in Singapore have trained with Vertical Institute, showing strong adoption and learner trust.
Vertical Institute delivers structured, instructor-led training aligned with recognised funding and attendance requirements.
The course teaches practical SEO skills through live lessons, guided tasks, and real-world examples.
Learners receive an industry-recognised SEO marketing certificate and a WSQ Statement of Attainment upon successful course completion.
Eligible participants can use SkillsFuture Credit, UTAP, and PSEA to reduce or offset course fees.
Review the course details below to see how these skills apply in real scenarios. The structure supports steady learning and practical application.
Image credits to Vertical Institute
Course Delivery
Join live, interactive SEO classes from anywhere via Zoom, with in-person classes launching soon. Each session runs in real time and is led by experienced instructors, supported by teaching assistants who guide exercises and answer questions during class. You will apply SEO concepts as you learn, rather than studying theory alone.
Before the course begins, you receive access to the Vertical Institute e-learning portal and Telegram community. The pre-work introduces key SEO concepts and tools used throughout the programme, while the community connects you with students, alumni, and instructors. After completing the course, you may attend follow-up sessions with your instructor, included in the course fee.
What You’ll Need:
Basic computer skills.
A laptop or desktop with stable internet access.
No prior SEO experience is required.
What You’ll Learn In This Course
The course combines guided lessons with practical activities so you can apply concepts immediately. You will work with real examples and learn how SEO fits alongside other digital marketing channels, including AI-supported content workflows.
Pre-Work
Before live classes begin, you receive access to the Vertical Institute e-learning portal. This pre-work introduces key SEO concepts, tools, and terminology used throughout the course, helping you prepare for the learning pace while reviewing materials remotely before lessons start.
Module 1: SEO Strategy and Business Alignment
This module explains how SEO supports different business models and customer segments, covers local search for Singapore-based websites, introduces SEO tools, and includes an activity focused on conducting a basic SEO audit to review site performance and identify gaps.
Module 2: Competitive Analysis and Emerging Trends
You will learn how to analyse competitors, understand algorithm updates, conduct keyword research, and practise on-page and off-page SEO methods, including a hands-on activity using SEMrush to identify ranking opportunities.
Module 3: Roadmap and Strategic Planning
This module explains the difference between SEO and SEM, reviews common SEO tools, and includes an activity where you build a clear SEO roadmap to plan tasks, timelines, and priorities for real projects.
Module 4: Search Engine Optimisation (SEO) and Content Marketing
Module 4: Implementation and Practical Application
You will learn how to measure SEO performance using Google Analytics 4, understand technical SEO basics, topical authority, zero-click results, and how SEO works with AI-generated content and AI-driven search results.
Module 5: Search Engine Marketing (SEM) and Google Analytics
Tutorials:
- Planning effective paid search campaigns
- Role of landing pages versus websites in SEM
- Google Analytics fundamentals and tracking key metrics
Activity:
- Create a SEM landing page
- Define Google Analytics goals and monitor performance
Module 6: Email Marketing
Tutorials:
- Email marketing basics and tools
- Building and nurturing email lists
- Automation sequences for lead nurturing
- AI-driven content creation for emails and subject lines
Activity:
- Design a lead capture form or pop-up
- Develop an email marketing campaign
Module 7: Measurement and Testing
Tutorials:
- Overview of PDPC’s PDPA compliance
- Learn how to enhance your Facebook and Instagram ad results using A/B testing. The course is structured for beginners, beginning with essential concepts and gradually building up.
- Reporting insights on Facebook, Instagram, and Google ad campaigns
- Course summary and wrap-up
Activity:
- Identify key digital marketing metrics
- Apply data analysis to optimise campaigns
- Participate in the capstone project discussion
The Capstone Project
Plan and execute an integrated digital marketing campaign covering social media, SEO, and email marketing based on a case study.
Course Fees & Government Subsidies
Individual
Singaporeans aged 40 and above
Singaporeans aged below 40
Permanent
Residents
UTAP: In addition, NTUC members can utilize UTAP to offset 50% of remaining fees (capped up to $500 per year).
PSEA: All Singaporeans aged 21 – 31 may use their Post-Secondary Education Account (PSEA) to offset remaining fees.
Corporate
Singaporeans aged 40 and above
Permanent
Residents
Foreigner / Work Permit / Work Pass
SFEC: Eligible SMEs can enjoy up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) for the remaining fees after funding.
AP: Enjoy the benefits of Absentee Payroll and Enterprise Innovation Scheme (400% tax deduction OR 20% Cash Payout Based on Nett Fee)
Meet Your Instructors
Daniel
Manager, Regional Digital Activations / Consumer Experiences (APAC) at Colgate-Palmolive. Past projects include HSBC, Citibank, and Maybank.
Danielle
Regional Industry Director (APAC) at Teads, with a Bachelor’s in Political Science from the National University of Singapore.
Flame
Performance Marketing Manager with experience at MyRepublic, NTUC Income, and Binomo.
How to Apply in 3 Simple Steps
Select your preferred class schedule, including flexible online options.
Calculate your eligibility for government subsidies such as SkillsFuture credits.
Reserve your spot with a $100 deposit to secure your place.
Certification and Career Support
Earn an IBF-accredited certification on successful course completion. Gain credibility and boost your career prospects with job placement support from over 100 hiring partners.
Pro tip: Display your certification on LinkedIn to boost your professional image and attract recruiters.
Job Placement Assistance
Vertical Institute connects graduates with industry opportunities through job placement assistance and internship programs. With a network of 100+ hiring partners, you can apply your new skills directly in the workforce.
What Their Students Say About the SkillsFuture-Eligible SEO Course
Hear from learners who have benefited from this course:
“The Digital Marketing course was highly insightful, and the materials and lessons conducted by the instructors were easily digestible. I learned a lot in less than a month and would definitely recommend it!”
Celine Tay
“My instructor and teaching assistant were helpful and provided informative materials. The lessons were well-structured, productive, and engaging.”
Jermine
“I highly recommend the Digital Marketing course at Vertical Institute. The course was well-structured and covered key digital marketing concepts.”
Elvin Tay
SkillsFuture Eligible SEO Course FAQs
Is this SEO course approved under SkillsFuture Singapore (SSG)?
Yes, this SEO course is approved by SSG. To qualify for SSG funding eligibility, it depends on your age and citizenship status.
Singaporeans aged 40 and above can receive a 70% subsidy, while those below 40 and Permanent Residents can receive 50% subsidy. SkillsFuture Credit, NTUC UTAP support and PSEA can also be used to offset the remaining fees.
Related Article: 8 Benefits of Taking an SEO Course in Singapore
I am a beginner. Can I join this SEO course?
Yes, this course is suitable for beginners with no prior SEO experience. The curriculum starts with core concepts and builds progressively through guided lessons and practical activities.
Pre-work materials help you understand basic terms before live sessions begin. Instructors explain concepts clearly and support learners during classes, making the course accessible even if you are new to SEO.
What tools will I learn to use in this course?
You will gain hands-on experience with common SEO and analytics tools used in professional settings. These include Google Analytics 4, Google Search Console, and keyword research platforms such as SEMrush.
You will learn how to use these tools to analyse traffic, monitor site health, conduct keyword research, and review SEO performance. The focus stays on applying tools to real scenarios.
Are the classes conducted online or in person?
Classes are currently conducted live online through Zoom. This format allows learners to attend from anywhere, without commuting and participate in interactive sessions led by instructors and teaching assistants.
On-site, physical classes will be introduced soon. Learners can expect the same structured lessons and hands-on activities when in-person sessions become available. Updates on physical class schedules will be shared closer to launch dates.
Will I receive a certificate after completing the course?
Yes, you will receive industry-recognised certificates from Vertical Institute and WSQ upon successful completion of the course, This certificate confirms your training in SEO marketing practices.
Many learners add these certificates to their LinkedIn profile or CV. It supports job applications, freelance proposals, and career development plans related to digital marketing or SEO roles.
Related Article: How to Learn Search Engine Marketing: Step-by-Step Guide for 2026
Is there an assessment for this SEO course?
Yes, a written and practical assessment is required after the final lesson. This assessment is mandatory to meet funding requirements.
Details about the assessment and schedule are shared during the first lesson. You must complete the assessment to remain eligible for government subsidies.
What is the attendance requirement for this course?
You must attend at least 75% of the course to meet SkillsFuture Singapore requirements. Attendance is tracked for funding eligibility.
If you fail to meet the attendance requirement, subsidies may not apply. You may then be liable for the full course fee.
Can I withdraw from the course after enroling?
If you withdraw, the initial deposit and any paid course fees are non-refundable. Refunds only apply in specific cases involving SkillsFuture Credit usage.
If you withdraw midway, do not meet attendance requirements, or fail to complete the assessment, the funded amount may be recovered from you.
Are there entry requirements to enrol in this course?
You must be at least 21 years old and possess basic computer skills. You also need at least two years of working experience.
Applicants must meet minimum academic and English language requirements. If you are unsure about eligibility, you can contact the team for assessment.
How will this course support my career goals?
This course equips you with practical SEO skills you can apply at work, in freelance projects, or for personal websites. You will learn how to plan, execute, and measure SEO efforts.
The skills gained support roles such as SEO specialist, content optimisation executive, or digital marketing strategist. Many learners apply their knowledge immediately after completing the course.
Related Article: All You Need to Know About Search Engine Marketing (SEM)
SkillsFuture eligible Digital Marketing Course
Ready to Start Your SkillsFuture-Eligible SEO Course in Singapore?
Take the next step towards building practical SEO skills with structured guidance and live instruction. This SEO course helps you understand how search engines work and how to improve visibility for real websites.
With SkillsFuture funding, live online classes, and beginner-friendly support, you can start learning SEO without heavy upfront costs. Apply your skills to your job, side projects, or future career plans with confidence built through hands-on training.