Digital Marketing Courses
SkillsFuture eligible Digital Marketing Course
Looking for a SkillsFuture-eligible digital marketing course in Singapore? Gain industry-relevant marketing skills through a government-funded training program designed to maximise your SkillsFuture credits. Learn to leverage platforms like Meta, TikTok, and Google (SEO/SEM) with practical, hands-on training that helps boost your career or business growth.
Who is This Course For
Working Professionals
Upgrade your marketing skillset with a SkillsFuture-eligible marketing course that fits your schedule and keeps you ahead in today’s rapidly changing digital world.
Entrepreneurs and Business Owners
Acquire essential digital marketing knowledge to enhance your brand’s online presence and make data-driven decisions with confidence.
Career Changers and Students
Whether switching careers or building new capabilities, this subsidised marketing course offers comprehensive training to help you succeed in digital marketing roles.
Skills You’ll Learn
Why Digital Marketing Courses SG Shared this Course?
Vertical Institute offers a SkillsFuture-eligible digital marketing course that is recognised for its quality and practical relevance. This government-supported training ensures you get hands-on experience with industry tools and real-world scenarios, along with ongoing career assistance and job placement support.
Key highlights include:
SkillsFuture-eligible and subsidised course fees
Flexible learning options with online classes
Experienced instructors with real-world marketing expertise
Hands-on training using current digital marketing platforms
Access to an engaged community of learners and professionals
IBF-accredited certification valued by Singapore employers
Career support through a network of 100+ hiring partners
Lifetime access to course materials and post-course assistance
Join over 40,000 learners who have benefitted from this government-funded digital marketing training to boost their careers and businesses.
Digital Marketing Course Details
This SkillsFuture-eligible digital marketing course offers a comprehensive curriculum covering SEO, SEM, social media marketing, Google Analytics, email and content marketing. Leverage AI tools like ChatGPT for campaign creation and optimisation, guided by industry experts.
Online classes
via Zoom
7 Lessons, 3 hours
each session
1 Instructor +
TA supports
Course Fees & Government Subsidies
Singaporeans aged 40 and above
Singaporeans aged below 40
Permanent
Residents
SFC: All Singaporeans aged 25 years old and above can use their SkillsFuture Credits to fully offset the remaining fees.
UTAP: In addition, NTUC members can utilize UTAP to offset 50% of remaining fees (capped up to $500 per year).
PSEA: All Singaporeans aged 21 – 31 may use their Post-Secondary Education Account (PSEA) to offset remaining fees.
Digital Marketing Course Curriculum
Master essential digital marketing skills through a structured curriculum designed to fit your busy lifestyle.
Pre-Work
Gain early access to foundational materials through an e-learning portal. Prepare for fast-paced lessons and connect with peers and instructors via the Vertical Institute Telegram channel for ongoing support.
Module 1: Introduction to Digital Marketing
Tutorials:
- Overview of digital marketing trends and key concepts
- Evolution of marketing and the digital marketing trifecta
- Introduction to the A.I.D.A marketing framework
- Case study exploring multi-channel customer touchpoints
- Core principles of integrated digital marketing strategy
Activity:
- Analyse a customer’s digital footprint and interactions
- Set S.M.A.R.T goals for social media and digital campaigns
- Develop a digital marketing campaign using the A.I.D.A framework
Module 2: Organic Social Media Marketing Strategies (Facebook, Instagram, TikTok)
Tutorials:
- Organic marketing tactics on Facebook
- Leveraging Facebook Live for engagement
- Instagram organic strategies
- TikTok’s organic growth methods
- Developing content pillars tailored to platforms
- Designing A.I.D.A-aligned creatives using AI tools like Canva
Activity:
- Assess strengths and weaknesses of Facebook, Instagram and TikTok for organic marketing
- Plan hashtag research and Instagram analytics
- Create a social media post applying the A.I.D.A framework
Module 3: Paid Social Media Strategies (Facebook, Instagram, TikTok)
Tutorials:
- Foundations of paid social media advertising
- Establishing clear S.M.A.R.T advertising objectives
- Understanding Return on Advertising Spend (ROAS)
- Lead generation strategies using paid social ads
- Utilising ChatGPT for ad copywriting and optimisation
Activity:
- Calculate campaign ROI and ROAS
- Design a paid social media ad campaign
Module 4: Search Engine Optimisation (SEO) and Content Marketing
Tutorials:
- Introduction to SEO tools and best practices
- Using Google Search Console for optimisation
- Content repurposing strategies across social media
- Differences between SEO and social media content marketing
- Content ideation and AI-powered keyword research tools
Activity:
- Develop four social media content ideas
- Identify three SEO keywords and long-tail blog topics
Module 5: Search Engine Marketing (SEM) and Google Analytics
Tutorials:
- Planning effective paid search campaigns
- Role of landing pages versus websites in SEM
- Google Analytics fundamentals and tracking key metrics
Activity:
- Create a SEM landing page
- Define Google Analytics goals and monitor performance
Module 6: Email Marketing
Tutorials:
- Email marketing basics and tools
- Building and nurturing email lists
- Automation sequences for lead nurturing
- AI-driven content creation for emails and subject lines
Activity:
- Design a lead capture form or pop-up
- Develop an email marketing campaign
Module 7: Measurement and Testing
Tutorials:
- Overview of PDPC’s PDPA compliance
- Learn how to enhance your Facebook and Instagram ad results using A/B testing. The course is structured for beginners, beginning with essential concepts and gradually building up.
- Reporting insights on Facebook, Instagram, and Google ad campaigns
- Course summary and wrap-up
Activity:
- Identify key digital marketing metrics
- Apply data analysis to optimise campaigns
- Participate in the capstone project discussion
The Capstone Project
Plan and execute an integrated digital marketing campaign covering social media, SEO, and email marketing based on a case study.
Meet the Vertical Institute Marketing Instructors
Daniel
Manager, Regional Digital Activations / Consumer Experiences (APAC) at Colgate-Palmolive. Past projects include HSBC, Citibank, and Maybank.
Danielle
Regional Industry Director (APAC) at Teads, with a Bachelor’s in Political Science from the National University of Singapore.
Flame
Performance Marketing Manager with experience at MyRepublic, NTUC Income, and Binomo.
Cheak
Marketing Director and instructor, worked with DHL and KPMG
How to Apply in 3 Simple Steps
Select your preferred class schedule, including flexible online options.
Calculate your eligibility for government subsidies such as SkillsFuture credits.
Reserve your spot with a $100 deposit to secure your place.
8 Reasons to Choose This SkillsFuture Eligible Digital Marketing Course
Government-subsidised training makes learning affordable
Beginner-friendly curriculum suited for all levels
Accredited certification recognised across Singapore
Expert-led classes with practical, hands-on projects
Ongoing support from instructors and teaching assistants
Lifetime access to course content and resources
A vibrant community of learners and industry connections
Personalised guidance and assistance in finding job opportunities
Certification and Career Support
Earn an IBF-accredited certification on successful course completion. Gain credibility and boost your career prospects with job placement support from over 100 hiring partners.
Pro tip: Display your certification on LinkedIn to boost your professional image and attract recruiters.
Job Placement Assistance
Vertical Institute connects graduates with industry opportunities through job placement assistance and internship programs. With a network of 100+ hiring partners, you can apply your new skills directly in the workforce.
Testimonials from Our Students
Hear from learners who have benefited from this course:
“This course is perfectly aligned with my interests, making learning engaging and rewarding. The instructor was fantastic, keeping me motivated throughout. Highly recommended!”
Nadya Yusri
"In the era where digital marketing is essential for promoting yourself or your business, this course is an information-packed package by an experienced lecturer in the field.
As a total layman in this field, I learnt tons and hope to implement the knowledge learnt in my future endeavours."
Jacqueline
“Loved the online Digital Marketing course! It showed me new marketing tactics and the why behind them, super helpful for my future business plans. My instructor was patient and great at clearing up our questions!”
Michael Chow
SkillsFuture Eligible Digital Marketing Course FAQs
Who is the SkillsFuture eligible digital marketing course designed for?
This course is ideal for Singaporean working professionals, entrepreneurs, and career changers who want to upskill or reskill in digital marketing while benefiting from government subsidies. It caters to beginners and those with some marketing experience seeking a recognised certification that enhances employability and business growth.
What topics does the course curriculum cover?
The curriculum spans a wide range of digital marketing areas, including SEO, SEM, organic and paid social media strategies, email marketing, Google Analytics, and AI-powered marketing tools. It balances theory with practical activities and concludes with a capstone project that integrates learned skills into a real-world digital marketing campaign.
How are the classes structured and delivered?
Classes are conducted online via Zoom, with sessions scheduled to accommodate working adults, typically during evenings and weekends. Each class is interactive, led by experienced instructors, and supported by teaching assistants who guide outside class hours to ensure comprehensive understanding.
What career opportunities can this course help unlock?
Graduates can pursue roles such as digital marketing executive, SEO analyst, social media manager, content strategist, or marketing coordinator. It also equips business owners with the skills to run effective digital campaigns and make data-driven marketing decisions.
Is this course suitable for beginners in digital marketing?
Yes, this course is beginner-friendly, starting with foundational concepts and progressing to more advanced digital marketing techniques.. It also serves those with prior experience looking to update their skills with the latest industry practices.
How do government subsidies work for this course?
Eligible Singaporeans can use SkillsFuture credits, IBF funding, and UTAP to subsidise the course fees, making it more affordable. Learners can complete an eligibility form before enrolment to determine the subsidies available to them, easing the financial commitment of professional development.
What risks are associated with not updating digital marketing skills?
Without current digital marketing knowledge, professionals risk running ineffective campaigns, overspending on ads, and missing market opportunities. Keeping skills updated ensures compliance with evolving regulations and helps maintain a competitive advantage in a rapidly changing digital environment.
SkillsFuture eligible Digital Marketing Course
Join the SkillsFuture Eligible Digital Marketing Course Today
Ready to advance your digital marketing skills with government support? This SkillsFuture-eligible course equips you with practical knowledge and career assistance to get ahead in the digital marketing field.